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People dressed in racing wear enter the coonawarra vignerons cup

Coonawarra Vignerons Cup 2027 – Friday 15 January 2027 | 11am-5pm

Penola Racecourse, Racecourse Rd, Penola SA 5277

Step into a summer day of elegance, local charm and fine wine at one of the region’s most anticipated events. Join us for the 45th annual 36° South Coonawarra Vignerons Cup, a sophisticated affair, where great wine, and country racing come together in one memorable summer celebration.

Enjoy a premium plated lunch featuring 36° South Beef, thoughtfully paired with wines from across the region. Indulge in six hours of beautifully poured Coonawarra varieties and soak up the thrill of live thoroughbred racing in the heart of Penola. The marquee welcomes over 500 guests in a stylish setting, complete with a live band and sweeping racetrack views.

Fashions on the field - coonawarra vignerons cup

Highlights include:

  • All-inclusive trackside marquee seating with premium plated lunch and afternoon refreshments
  • An exceptional wine journey with premium Coonawarra offerings poured throughout the day
  • The ever-stylish “Fashions in the Marquee” competition
  • A lively live auction of imperial-sized wines, promising both rarity and indulgence
  • Complimentary shuttle transfers from Penola and Coonawarra townships for ease and comfort

Come for the racing, stay for the wine, savour the lunch and soak up the spirit of the region. Whether you’re mingling with winemakers, raising a glass with friends, or simply admiring the view across the vines and the track – it’s an experience not to be missed.

Tickets are limited and expected to sell quickly. Secure your place at South Australia’s premier track-meets-terroir event.

DATE | Friday, 15 January 2027
TIME | 11am – 5pm
COST | $235-$250 + bf

BOOK NOW


demet and Nick hand imperial wine to auction winner at Coonawarra Cup

Live Imperial Wine Auction

The Live Imperial Wine Auction has long been a highlight of the Coonawarra Vignerons Cup Day, offering wine lovers and collectors the rare opportunity to secure some of Coonawarra’s most prestigious wines in an impressive six-litre Imperial format.

Presented in bespoke labelled display cases, locally crafted by JBR Joinery, these premium and exclusive wines are truly something special.

Previous auctions have featured exceptional wines, including St Hugo 2012 Coonawarra Cabernet Sauvignon, Wynns Coonawarra Estate 2012 Michael Shiraz, Balnaves of Coonawarra 2010 ‘The Tally’ Reserve Cabernet Sauvignon and Zema Estate 2018 Family Selection Cabernet Sauvignon.

As a guide, these exclusive Imperial wines are expected to sell from $1,000 upwards.

Whether you’re an avid wine collector, looking for a unique addition to your cellar or searching for a truly memorable gift, the Imperial Wine Auction offers a rare opportunity to own an exceptional piece of Coonawarra.

The 2027 Imperial Wine Auction collection will be revealed in the coming months. Stay tuned to discover the outstanding wines going under the hammer!

Can’t make it to the auction? You can still bid!

If you can’t join us in the marquee on Cup Day, you don’t have to miss out! We offer convenient ways to participate in the Live Imperial Wine Auction remotely.

To register your interest or arrange phone bidding, please contact the Coonawarra Vignerons team.